Avian Brands’ passion for the beauty and diversity of Indonesia is not only reflected through high-quality products, but also through concrete actions that bring real benefits to society. This year, Avian Brands once again spread new colors and positive energy through its Corporate Social Responsibility (CSR) initiative at the Festival Pesona Selat Lembeh 2025 in Manado, North Sulawesi.
By fully supporting this annual festival—which showcases the charm of underwater marine life and the rich culture of coastal communities—Avian Brands contributed to enhancing the local environment while strengthening the community’s commitment to preserving the beauty of their region.
New Colors for the Charm of Lembeh Strait
Festival Pesona Selat Lembeh is an annual event that highlights the beauty of underwater nature, culture, and the creativity of communities in Bitung City and its surrounding areas. This year, Avian Brands played an important role in beautifying various public spaces and festival-supporting facilities through mural painting activities and the maintenance of fishermen’s boats.
As a symbol of renewed spirit for coastal residents, Avian Brands introduced bright and inspiring colors to enhance mural walls around the festival area. This activity utilized No Drop Basic, an anti-leak coating paint with strong adhesion and high resistance to weather changes—an ideal choice for outdoor areas such as coastal regions.
Through cheerful color accents and marine-themed mural designs, this initiative not only enhanced the city’s visual appeal, but also served as a medium for education and pride for the local community. The murals depict the richness of Lembeh’s marine life and the spirit of collaboration among local artists, volunteers, and the Avian Brands team.
Supporting Fishermen through Boat Maintenance
In addition to beautifying the environment, Avian Brands also focused on the economic sustainability of coastal communities. One such effort was the repainting of fishermen’s boats using Avian Wood and Metal Paint.
This paint is known for its high resistance to seawater, fast-drying properties, and glossy finish that helps protect wooden and metal surfaces from rust and mold. Through this boat painting initiative, Avian Brands helped fishermen keep their boats strong, durable, and ready for longer voyages.
The boat painting activities were carried out collaboratively with local fishing communities using a spirit of mutual cooperation. This approach is expected to raise awareness of the importance of maintaining work equipment, while also equipping coastal communities with new and practical skills.
Comprehensive Support through Avian Brands Products and Tools
In this initiative, Avian Brands involved several of its flagship products as a form of full support for social and environmental activities. In addition to No Drop Basic and Avian Wood & Metal Paint, the program also utilized painting tools such as Homecare brushes. The collaboration among Avian Brands products demonstrates that high-quality paint and tools are not only about visual aesthetics, but also about delivering long-term benefits for users and the environment.
A Commitment to Coloring the Lives of Indonesians
Avian Brands’ participation in Festival Pesona Selat Lembeh 2025 stands as a tangible expression of the company’s commitment to “Coloring the Lives of Indonesians,” not only through quality products, but also through initiatives that generate positive social and environmental impact.
Through this program, Avian Brands aims to inspire communities to care for and appreciate their surroundings, while highlighting the power of color to drive meaningful change.
This CSR initiative was warmly welcomed by the community and local government, who view Avian Brands’ involvement as concrete support for tourism development, community empowerment, and environmental preservation in coastal areas.
With a spirit of collaboration and care, Avian Brands will continue to deliver CSR programs across Indonesia—bringing color to every corner of the nation through kindness, togetherness, and renewed hope.
