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About PT Tirtakencana Tatawarna

Established in 2001, PT Tirtakencana Tatawarna sells and distributes Architectural Solutions materials throughout Indonesia. With 144 distribution centers from Sabang to Merauke, the company focuses on customer satisfaction and expanding its distribution reach. To support operations, the company implements an integrated information technology system, providing real-time data for faster and more accurate decision-making.

Vision & Mission

PT Tirtakencana Tatawarna's vision and mission is to become the largest building material distributor in Indonesia and to produce high-quality products, prioritizing customer satisfaction, educating competent human resources, maintaining an ISO-compliant management system, innovating in product and service quality, and being responsible towards the environment and society.

Distribution

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With 144 distribution centers spread across Indonesia, PT Tirtakencana Tatawarna is able to distribute products to more than 56,000 stores.

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Information Technology

PT Tirtakencana Tatawarna heavily invested in information technology to boost business performance. By implementing Microsoft Dynamics Navision and utilizing a centralized database server in Surabaya, the company is able to analyze real-time data to support operational and strategic decisions. This system optimizes order management, fulfillment, and finances, while also accelerating expansion into new locations.

Logistics

PT. Tirtakencana Tatawarna realizes that a wide network is very important and plays a big role in the company's success. Until now (2025), we have had 144 distribution centers throughout Indonesia to ensure product availability and on-time delivery to our customers. Our distribution reach is equipped with a warehouse facility of 313,432 square meters, and as many as 915 delivery fleets (Trucks and 3 Wheels). With these facilities and supported by TMS (Transportation Management System), we are able to make deliveries on the same day, and the next day for customers outside the city.

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Human Resources

PT. Tirtakencana Tatawarna has over 7,000 employees across 144 distribution centers, and this number will continue to grow as the business grows. In the era of digitalization, the company actively engages in employee development through online e-learning video training, online coaching, and mentoring. Furthermore, every employee has the opportunity to develop their competencies through daily work processes, with the support of their superiors as direct mentors, to enhance potential career opportunities.

Employee competency development, both technical and non-technical, is provided alongside compensation and benefits.

Tanto Wibowo

Sales Director

Indonesian citizen, domiciled in Surabaya. Born in Lampung, Indonesia, on July 26, 1974. He has served as Sales Director at PT Tirtakencana Tatawarna since 2014. He joined PT Kasakata Kimia (Avian Group) in 1999, then moved to PT Tirtakencana Tatawarna as Branch Manager (2003 – 2006) and served as Deputy Sales Director (2007 – 2014). He earned a Bachelor’s degree in Chemical Engineering from Universitas Pembangunan Nasional (UPN) Veteran Surabaya, Indonesia, in 1998.

Rudy Susanto

Sales Director

Indonesian citizen, domiciled in Surabaya. Born in Sidoarjo, Indonesia, on October 7, 1980. He has served as Deputy Sales Director at PT Tirtakencana Tatawarna since 2011. He earned a Bachelor’s degree in Industrial Engineering from Widya Mandala University Surabaya in 2002.

Gunawan

Deputy Sales Director

Indonesian citizen, domiciled in Medan. Born in Medan, Indonesia, on September 4, 1977. He joined PT Tirtakencana Tatawarna in 2017 and has served as Deputy Sales Director for the North Sumatra area. He earned a Bachelor’s degree in Industrial Engineering from Trisakti University in 2001.

Sonny

Deputy Sales Director

Indonesian citizen residing in Padang. Born in Padang, Indonesia on January 04, 1978. I joined PT. Tirtakencana Tatawarna Padang in 2010 and started my career as Branch Manager of the Padang branch (2010-2025), and as of January 01, 2026, started my career as DSD area 1B. Obtained a Bachelor of Economics degree from Bung Hatta University, Indonesia in 2001.

Avet Eka Putra

Deputy Sales Director

Indonesian citizen, domiciled in Bekasi. Born in Padang Guci, Bengkulu, Indonesia, on April 28, 1983. He began his career in Sales & Marketing at several multinational companies from 2006 (BAT Indonesia, Amerta Indah Otsuka). He has served as Deputy Sales Director at PT Tirtakencana Tatawarna since 2024. He joined PT Tirtakencana Tatawarna in 2010, starting his career as Branch Manager (2010 – 2024). He earned a Bachelor’s degree in Management Economics from Mpu Tantular University, Indonesia, in 2006.

Jefry Chandra

Deputy Sales Director

Indonesian citizen, domiciled in Surabaya. Born in Makassar, Indonesia, on May 6, 1982. He has served as Deputy Sales Director at PT Tirtakencana Tatawarna since 2023. Previously, he began his career as Branch Manager at PT Tirtakencana Tatawarna (2006–2022). He earned a Bachelor’s degree in Economics from Atma Jaya University, Indonesia, in 2005.

Katam Tjokromulia

Deputy Sales Director

Indonesian citizen, domiciled in Tangerang. Born in Medan, Indonesia, on August 9, 1975. He has served as Deputy Sales Director at PT Tirtakencana Tatawarna since 2009. He earned a Bachelor’s degree in Engineering from the Department of Electrical Engineering, Bandung Institute of Technology (ITB), Indonesia, in 1998, and a Master of Management degree from Padjajaran University, Indonesia, in 2003.

Rudy Irwan

Deputy Sales Director

Indonesian citizen, domiciled in Surabaya. Born in Surakarta, Indonesia, on August 17, 1976. He has served as Deputy Sales Director at PT Tirtakencana Tatawarna since 2018. He earned a Bachelor’s degree in Engineering from Universitas Pembangunan Nasional Veteran, Indonesia, in 1999.

Yohan Wahyudi

Deputy Sales Director

Indonesian citizen, domiciled in Surabaya. Born in Blitar, Indonesia, on February 3, 1976. He has served as Deputy Sales Director at PT Tirtakencana Tatawarna since 2016. He joined PT Tirtakencana Tatawarna as Product Manager (2005–2007) and Brand Manager (2007–2016). He earned a Bachelor’s degree in Management from Petra Christian University, Indonesia, in 2001.

Ferry

Deputy Sales Director

Indonesian citizen, domiciled in Surabaya. Born in Padang, Indonesia, on January 22, 1975. He has served as Deputy Sales Director since 2014. He began his career as Branch Manager at PT Tirtakencana Tatawarna (2006–2014). He earned a Bachelor’s degree in Accounting from Bung Hatta University, Indonesia, in 1997.

Suharjo

Deputy Sales Director

Indonesian citizen, domiciled in Malang. Born in Pontianak, Indonesia, on December 11, 1976. He has served as Deputy Sales Director at PT Tirtakencana Tatawarna since 2013. He earned a Bachelor’s degree in Industrial Engineering from Atmajaya University, Yogyakarta, Indonesia, in 2001.

Benny

Deputy Sales Director

Indonesian National. Born in Surabaya on April 13, 1981. Currently resides in Makassar, South Sulawesi. First joined Avian Brands on September 5, 2009. Started career as Branch Manager for Jember branch (2009-2010), then transferred as Branch Manager for Parepare branch (2010-2016), and later as Branch Manager for Makassar branch (2016-2025). Obtained a Bachelor of Economics degree in Human Resources Management from Widya Mandala Catholic University of Surabaya (2005).

Sugiantoro

Deputy Sales Director

Indonesian citizen, domiciled in Surabaya. Born in Jepara, Indonesia, on July 23, 1963. He has served as Deputy Sales Director at PT Tirtakencana Tatawarna since 2016. He began his career at PT Tirtakencana Tatawarna in 2001 as Deputy Marketing Director.