July 2017 – Avian Brands has a social and environmental responsibility to continuously improve the welfare of the Indonesian people. This drives Avian Brands, as a domestic paint producer, to consistently implement sustainable CSR programs. Previously, Avian Brands had successfully organized CSR programs titled “Colorful Thousand Bay Tourist Village” in Balikpapan, as well as the CSR program “Charming Colorful Domes Village, New Nglepen village” in Yogyakarta. This time, Avian Brands is once again holding a CSR program for Pronojiwo Lumajang village, as a form of the company's support for the natural beauty and tourism potential in the area, which is expected to improve the living standards of the surrounding community.
In this CSR activity, Avian Brands provided 200Kg of Avitex Wall Paint, 100Kg of Avitex Roof for tile and zinc paint, and 100Kg of Avian Wood and Iron Paint, which were directly received by the residents of Pronojiwo village for their painting needs. "The residents here have received paint to beautify our homes and the surroundings of our village. Furthermore, this activity is very positive for economic growth and, of course, tourism," said Ms. Ida Nuraini, Head of Pronojiwo Village.
The tourism sector, capable of revitalizing the local economy, is also positioned as an important means of introducing the culture and natural beauty of the respective region, which aligns with Avian Brands' company value of providing added value for all parties. As explained by Feonaldi Indrawan, Deputy Marketing Director of Avian Brands, "The presence of a colorful atmosphere in every CSR activity we undertake brings us closer to the Indonesian people, enabling us to jointly contribute more to the nation, by providing quality paint to color 23 houses in Pronojiwo village," he explained.
The uniqueness of Pronojiwo village truly sets it apart from others, with the surrounding village and residents' houses built on contours (terraced), allowing both local and foreign tourists to enjoy the natural beauty and facilities provided by the local community. The painting process was carried out by all residents, supported by artists, so that their creativity could be well channeled. "The houses and the surrounding village here are terraced; now they are more unique and colorful for our residents and outsiders to enjoy. We also hope that the natural beauty here can introduce our village to local and foreign tourists," said Fahrizal Firmansyah, an artist from Pronojiwo village.
Avian Brands' CSR program for Pronojiwo village is a manifestation of Avian Brands' CSR spirit in helping the development of the village's beauty. "We are confident that this CSR program can drive change and bring positive social impact to the community, especially with a community of artists who have creativity with interesting ideas, which will certainly make Lumajang look more colorful," concluded Feonaldi.
