As a form of commitment to preserving local culture and the environment, Avian Brands took part in the Petik Laut activity in Tanjung Seloka Village, South Kalimantan. This long-standing tradition, passed down through generations, serves as a symbol of gratitude from the coastal community to God for the abundance of marine resources, as well as a prayer for sustained catches and a well-preserved sea.
Through this initiative, Avian Brands was not only present as an event supporter, but also delivered tangible contributions to the surrounding environment. The support came in the form of Avian Cling Synthetic paint, thinner, and painting tools such as brushes from Homecare. These materials were used to enhance the appearance of local fishing boats.
The painting activities were carried out collaboratively with the local community. The newly applied colors brought a fresher atmosphere and renewed spirit to the coastal residents. Beyond beautifying the surroundings, this activity also became a meaningful moment to strengthen the relationship between the company and the community.
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“With this program, we hope that the support representing the fishermen community can be sustained,” said Wisnu, Head of the Fishermen Association of Tanjung Seloka Village. Avian Brands’ participation in the Petik Laut tradition aligns with the company’s commitment to preserving local culture, maintaining environmental cleanliness, and fostering a spirit of togetherness across communities throughout Indonesia.
Through this modest contribution, Avian Brands hopes to continue being part of a society that lives in harmony with nature and culture. For Avian Brands, sustainability is not only about delivering high-quality products, but also about integrating with the environment and contributing to a more vibrant and meaningful life.
