Murals are no longer viewed merely as works of art, but also as a communication medium capable of conveying positive messages while enhancing the aesthetics of public spaces. This spirit is what encouraged Avian Brands, through its Corporate Social Responsibility (CSR) program Avian Brands Peduli, to support the Mural Competition at the 2025 Pekalongan Mayor’s Cup, held at the Klego Riverside Embankment, Pekalongan.
Avian Brands believes that a well-organized and visually appealing environment can foster a sense of togetherness within the community. Through mural artworks, riverbank areas that previously served solely as infrastructure can be transformed into spaces for creative expression that carry both artistic and social value.
As a tangible form of support, Avian Brands provided its flagship paint product, No Drop Basic.
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No Drop Basic is highly suitable to support mural artists in creating their works optimally, as it is easy to apply. The presence of No Drop Basic is expected to help participants produce murals that are not only visually appealing, but also durable over time.
This mural competition is not merely a contest, but also a platform that brings together creativity, social awareness, and a spirit of collaboration among local government, artists, and the surrounding community. Through this initiative, the walls of the river embankment are no longer monotonous, but are transformed into vibrant media rich in meaning and enjoyable for all segments of society.
Through this initiative, Avian Brands reaffirms its commitment to continuously support artistic, social, educational, and environmental activities. It is hoped that this program will inspire many stakeholders to work together in delivering tangible benefits to the community while enhancing the city’s visual identity.
