Have you ever felt a change in feelings after seeing a certain color? If so, it means that the color has affected your emotions. Because of its effects, colors are often used to give certain signals.
According to several studies, color is an effective means of communication to signal actions and influence mood. Therefore, color can be used as a therapy to overcome anxiety and stress that we experience. The use of color is commonly referred to as color therapy or chromotherapy.
The Use of Color and the Benefits of Color TherapyEach color has a unique frequency and wavelength that can be perceived by the human eye and skin. Therefore, exposure to color can occur through sight or touch. According to color therapists, a lack of exposure to certain colors is also one of the causes of emotional imbalance.
Therefore, color therapy is generally performed using two techniques: looking at a specific color directly or reflecting the color onto the skin of certain body parts. Some colors are commonly used in color therapy to alleviate symptoms of mental stress in individuals.
Here are the colors often used in color therapy and their meanings.
- Red
Red is known as a spirit booster and energy provider when someone feels sad or tired. However, red can also cause feelings of tension and increase anxiety. Therefore, red in color therapy must be used carefully.
- Blue
In color therapy, the treatment of pain and depression often uses blue. Blue is considered a calming color, especially darker blue, which has sedative properties that can help people with insomnia or sleep disorders.
- Green
Identified as the color of nature, according to color therapy experts, green is appropriately used to make someone calmer and help relieve stress.
- Yellow
Bright and cheerful yellow can enhance mood and make someone more optimistic, positive, and happy.
- Orange
Besides yellow, orange can also be used to evoke pleasant emotions within a person. This bright and warm-toned color is also believed to increase mental activity and appetite.
Meanwhile, the general benefits of color therapy can be summarized as follows:
- Alleviating stress
Calming colors like green and blue will have a positive effect on people experiencing stress.
- Increasing appetite
Warm colors can have the effect of increasing appetite in people who have a poor appetite.
- Reducing depression
For people suffering from depression, color therapy using warm colors can reduce the symptoms experienced.
- Increasing energy
Yellow and red colors have an energy-boosting effect, making people more enthusiastic.
Read Also: Psychological Meanings of House Interior Colors
Avian Brands Color TherapyAvian Brands understands the importance of building awareness about mental health. Mental disorders experienced do not mean something complicated and difficult to understand. Anxiety and stress often experienced by young Indonesians today are symptoms of mental health disorders that need to be addressed.
As a support for the mental health of the Indonesian community, Avian Brands launched the Healing Colors Collection, special colors that can be used for color therapy. The color collection is divided into two groups: Mood Booster Colors and Stress Release Colors.
- Mood Booster Colors

A group of bright colors that are ideal for enhancing creativity, building a sense of comfort, and fostering optimistic thinking.
- Stress Release Colors

A collection of cooler, nature-inspired colors that tend to induce relaxation and tranquility. This color group is ideal for those who want to relieve stress and keep their minds focused.
Get the Healing Colors Collection from Avian Brands at the nearest building material stores or at Avian Brands Official Store in Jakarta and Surabaya. Every sale of Avian Brands Healing Colors Collection paint products will be donated as support to social institutions that advocate for mental health.
