Avian Brands received the Top Innovation Choice Award 2022 for the paint product innovation Sunguard All-In-One, equipped with UV Shield Pro. This award, organized by INFOBRAND.ID and TRAS N CO Indonesia since 2019, is given to brands that successfully created innovation in the form of services or products.
For Avian Brands, this award is a spirit booster to continuously innovate and create in presenting paint products that meet the needs of the Indonesian people. The UV Shield Pro technology itself is a new breakthrough for exterior paint products that can reflect up to 90% of UV rays from the sun and can lower the temperature inside the house by up to 5°C. In addition, the anti-carbonation feature is also an innovation that can keep building structures consistently protected and strong.
According to INFOBRAND.ID CEO, Susilowati Ningsih, the Top Innovation Award 2022 aims to objectively assess and appreciate the success of brands and companies in creating product and service innovations in Indonesia. Furthermore, she hopes that this award can encourage the creation of creative ideas that have a positive impact on company performance and the Indonesian economy.
The Top Innovation Choice Award is given to companies considered successful in creating service or product innovations, achieving a minimum score of 71 points, and ranking among the top 100 in the assessment by the INFOBRAND.ID and TRAS N CO Indonesia teams.
“Before selecting the winners, we conducted an index research. This process was carried out on more than 300 service and product innovations resulting from brand or companies' innovations within the last 1 year,” revealed Tri Raharjo, CEO of TRAS N CO Indonesia.
The award was presented in an awarding ceremony held on Thursday, October 27, 2022, at Holten Sultan Jakarta. The determination of winners was based on the assessment of desk research, product profile, and media monitoring according to three aspects, namely Innovation Idea Aspect or the assessment of the idea behind the creation of the innovation, Innovation Differentiation Aspect or the assessment of the novelty and uniqueness of the services and products resulting from the innovation, and Innovation Advantage Aspect or the assessment of the ability to add value to the services and products created.
