Jakarta, May 31, 2016 – In commemoration of Jakarta's 489th Anniversary, Avian Brands provides support to make Jakarta Clean, Progressive, and Service-oriented. The activity, which is part of Avian Brands' CSR initiatives, was inaugurated directly by Basuki Tjahaja Purnama as the Governor of Jakarta at the Betawi Cultural Center Setu Babakan, on Saturday (28/05) in South Jakarta.
One of the activities to be held is a Jakarta clean-up program. This program invites residents to care for and maintain environmental cleanliness. This activity, held with the involvement of the DKI Jakarta Regional Government and the community, consists of cleaning various public facilities and Betawi cultural centers such as places of worship, the Setu Babakan cultural center, educational huts, and other public facilities located in the 6 municipalities of Jakarta.
Novi Christiana, Deputy Marketing Director of Avian Brands, expressed pride in her involvement in this event. “This activity is very positive, the impact felt can be directly received by the community. Avian Brands is very proud to have been trusted to be directly involved with the DKI government in making Jakarta better,” said Novi.
In this activity, Avian Brands provides paint support to color and protect various existing public facilities. In addition, through Avitex Wall Paint and Avian Wood & Iron Paint, Avian Brands also helps protect various children's educational facilities, places of worship, and most importantly, protects various cultural heritage sites as the identity of Jakarta City, whose preservation must be maintained.
This is considered important, considering that Jakarta City, as the capital of the Republic of Indonesia, certainly has various historical values in every corner of the city. By presenting a variety of appropriate color choices, the Jakarta city clean-up program with Avian Brands does not necessarily fade or even change the essential values of local wisdom that have been part of history for years.
This activity is not only to create a clean, comfortable, and healthy environment. Through this activity, Avian Brands also invites the public to revive the spirit of mutual cooperation (gotong royong) that has begun to fade amidst the busy lives of the capital's residents.
Synergy and support from various parties are needed to create a better DKI Jakarta city. “Avian Brands feels it is important to contribute by inviting the public to create a great city through Avitex's great paint,” said Novi.
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